An independent review of your paid advertising that measures qualified inquiries, appointments and customers rather than clicks and impressions alone.
The audit follows the money. It starts at the ad account and ends where a lead either becomes a customer or quietly disappears.
We look at both Meta and Google because the two platforms usually work together. Search captures intent while social creates it. When they are measured separately it is easy to miss which one is actually producing customers.
Clicks and impressions are inputs. They tell you what the platform delivered not what the business earned.
The audit works forward from qualified inquiries to appointments to customers to contribution. That chain is what tells you whether a campaign is building the business or just buying activity.
Where tracking is incomplete we say so plainly rather than filling the gap with an estimate that looks precise.
Every finding is written in plain language with the reasoning behind it. Recommendations are ranked so you can see which changes are likely to move performance first and which can wait.
Where a change would require new tooling we say that too. Software is only recommended when the existing setup genuinely cannot support the fix.
We do not promise lower acquisition costs or specific financial results. Advertising performance depends on your market, your offer, your capacity and your follow up.
What we deliver is an accurate picture of how your paid advertising is performing and a clear plan for improving it.
We map how accounts, campaigns and ad sets are organised and whether that structure supports how you actually sell.
We check where spend concentrates and whether targeting matches the customer you want.
We confirm that the events being reported are real and that nothing is double counting or silently failing.
We review what the creative promises and whether it attracts the right kind of inquiry.
We look at where visitors land and what happens between the click and the enquiry.
We compare the leads the platform claims against the leads your team actually wants to speak with.
We trace what happens after the lead arrives and how the source is credited in reporting.
We hand back a ranked list of fixes with the reasoning behind each one.
Understand how ad spend connects to qualified inquiries and real revenue.
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